Ever wonder why our peaches taste so different? It all comes down to timing – and we don't mean the pickup schedule.

The perfect peach needs to be picked at exactly the right moment:

• Too early? It'll never develop its full sweetness
• Too late? It won't survive the journey to you

This is why we're so obsessive about timing. We watch. We wait. We check and double-check. When the moment's right, we move fast – from tree to truck to you in just days.