Privacy Policy

The Peach Truck Privacy Policy

Effective Date: February 28, 2019

This Privacy Policy applies to The Peach Truck website located at www.thepeachtruck.com (the “Website”) and authorized online services that link to or post this Privacy Policy (collectively, the “Services”). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. Please note that this Privacy Policy does not apply to information that is collected or obtained through sites or services that do not link to this Privacy Policy. 

This Website is hosted and operated in the United States. If you use the Services from outside the United States, please be aware that the information you provide to us is transmitted to, processed, and stored in the United States. Data will be collected, processed, maintained, and used subject to this Privacy Policy and applicable privacy laws in the United States. These laws may be different from the privacy laws in your country.

This Privacy Policy is binding on all those who access, visit and/or use our Services, whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. Please read this Privacy Policy carefully. If you do not agree to be bound by this Privacy Policy, then do not access or use the Services. By accessing and/or using the Services, you accept and agree to be bound by this Privacy Policy and our Terms of Use, which is hereby incorporated by reference.

If you have questions or concerns regarding this statement, you should contact The Peach Truck via our Support Request Form, or by mail at 707 Main St. #112 Nashville, Tennessee, 37206.

 

1. Types of Information That May Be Collected

The following are the types of information we may collect:

           a.        Information We Collect About You:

We may collect information about your use of our Services, including but not limited to your Internet connections, computer equipment, web browsers, sites visited before using or accessing our Website, sites visited after leaving our Website, and other similar information about traffic and usage, as you navigate to, through, and away from our Website. This is called “Non-Personal Data” because it does not identify you, but provides insights to us regarding your use of the Services.

As with many websites, our Website uses a technology called “cookies.” A cookie is a unique, random number that is stored in the browser on your computer. The cookie does not actually identify you, but rather only the computer that is used to visit the Website. Cookies automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let us know how many people visit our Website and where visitors go on the Website. In addition, cookies can let us know non-personally identifiable information, like what web browser is being used to access the Website. For registered users, cookies can make using the Website easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Website. Cookies may also allow the Website to present to you advertising, which may be of interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Website, however, may not provide you with a personalized experience if you have disabled the use of cookies. Cookies on the Website are not tied to the users personal information.

Log Data refers to certain information about how a user uses our Services. Log Data may include information such as a user’s Internet Protocol (IP) address, browser type, operating system, the pages or features of our Services to which a user browsed and the time spent on those pages or features, search terms, the links on our Services that a user clicked on, and other statistics.

           b.        Information You Provide Us: 

In the course of using the Website, we may ask you to provide us with certain information, including contact information, such as your name, mailing address, email address, phone number, payment information, unique identifiers, such as your user ID and user password, and demographic information, such as your date of birth, age or gender. This type of data is called “Personal Data” because it can be used to identify you. When other information is associated with personal information, it also becomes Personal Data for the purposes of this Privacy Policy. Collectively in this Privacy Policy, Personal Data and Non-Personal Data is referenced as “Data.”

IP Addresses: We may receive and store certain types of Internet usage information whenever you visit the Website, such as your IP address and click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of our sites. We may combine this information with Personal Data. Click-stream data is information collected by our computers when you request web pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Payment Information: If you conduct a financial transaction with our Website, such as ordering products from our online shop, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. For your protection, such information is collected through encrypted means.

Emails from Us: When you open emails from us, we may receive a confirmation noting you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

Third-Party Social Networking Services: Additionally, if you choose to access, visit, and/or use any third-party social networking service(s) that may be integrated with our Services, we may receive your Personal Data and other information about you and your computer, mobile, or other device that you have made available to those social networking services, including information about your contacts on those services. For example, some social networking services allow you to push content from our Service to your contacts or to pull information about your contacts so you can connect with them on or through our Service. Some social networking services also will facilitate your registration for our Service, enter our contests or sweepstakes, or enhance or personalize your experience on our Service. Your decision to use a social networking service in connection with our Service is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available to our Service by visiting those services’ privacy policies and/or modifying your privacy settings directly with those services.

 

2. What Do We Do With Your Information?

For Legitimate Interests. We use information collected by click-stream data collection, web pixels, server side events and cookies to store your preferences, improve website navigation, make personalized features and other services available to you, to generate statistical information, monitor and analyze user traffic and usage patterns, monitor and prevent fraud, investigate complaints and potential violations of our policies, to improve the our content and the products, services, materials, and other content that we describe or make available through the Website and to otherwise help administer and improve the Services.

We may identify you from your Personal Data and merge or co-mingle Personal Data and Non-Personal Data, for any lawful business purpose. Where you provide registration information, cookies can also be used to identify you when you log onto the Services or portions of the Services. Except as otherwise stated, we may use information we collect from you for the legitimate business purpose of providing our Services to you, including, but not limited to:

·       to respond to your requests and provide user support;

·       to evaluate and improve the content of our Services;

·       to customize the Services to your preferences;

·       to establish accounts to use the Services;

·       to communicate information and promotional materials to you (where you have not expressed a preference otherwise);

·       to check on your account status and maintain record of activities in connection with your use of the Website;

·       to notify you of any changes to relevant agreements or policies;

·       for research analysis;

·       to enforce our agreements, terms, conditions, and policies;

·       to work with our service providers who perform certain business functions or services on our behalf and who are bound by contractual obligations consistent with this Privacy Policy;

·       to prevent or investigate fraud (or for risk management purposes), or to comply with a legal obligations, court order, or in order to exercise our legal claims or to defend against legal claims;

·       to comply with a legal obligation, a court order, or in order to exercise our legal claims, or to defend against legal claims;

·       to describe our Services to current and prospective business partners and to other third parties for other lawful purposes; and

·       for other purposes identified to you and as requested by you (please note that you have the right to withdraw your consent to such use at any time by contacting us via the contact information below).

Performance of a Contract. If you have agreed to our terms of use, or other terms of service, and you have created an account, purchased merchandise, signed up for a subscription, or entered into a contest or sweepstakes, we may also use your information:

·       to establish your account to use the Services;

·       to validate your username, e-mail, password, and/or other login credentials;

·       to respond to your requests;

·       to provide you with merchandise you have requested or purchased;

·       to notify you of your contest or sweepstakes results;

·       to send you e-mail and postal mail supplying you with the most recent service information or to send you information about your order (e.g., order confirmations, shipment notifications, etc.);

·       to notify you of any changes to relevant agreements or policies; and

·       to process your Non-Personal Data as outlined as described throughout this Privacy Policy.

3.        With Whom Information May Be Shared

At times, we may share your Personal Data with others for various lawful purposes. The following outlines the ways in which your information may be shared with others and the ways in which you may opt-out of having your Data shared:

Agents and Third-Party Providers: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Website analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They may have access to Personal Data needed to perform their functions, but may not use it for their own purposes, like sending you marketing offers about their products.

Third-Party Offers: Throughout the Website, you may be presented with opportunities to receive special offers from third parties. By participating in these offers, you consent to allowing your Data to be shared with third parties. When you allow us to share your Personal Data with third parties, we require third parties who have access to that information to agree to abide by our current Website Privacy Policy. We cannot control the privacy practices of these other companies, however, and you should review the privacy practices of such companies prior to providing your Personal Data.

Opt-In / Opt-Out Offers: When you provide us with Personal Data, you may be presented with the opportunity to share your Personal Data with third parties for various purposes, such as receiving information or special offers. An opt-in/opt-out message will ask you if you would like your Data to be shared. When you allow us to share your Personal Data with third parties, we require third parties who have access to that information to agree to abide by our current Website Privacy Policy. Once the information is transferred, however, we cannot control the privacy practices of these other companies.

Contests / Sweepstakes: We periodically operate contests and sweepstakes through the Website that may require registration or the submission of Personal Data. By participating in these contests and sweepstakes, which are voluntary, you consent to allowing your Data to be shared with third parties (see the rules for each contest or sweepstakes for details about how your personal information will be used). We cannot control the privacy practices of these other companies, however, and you should review the privacy practices of such companies prior to providing your Personal Data.

Other Promotional Offers: We may send offers to you on behalf of our marketing partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may use the opt out method detailed in the e-mail or change your preferences by logging into your account.

Affiliates: We may share your Data with corporate affiliates, including corporate parents, subsidiaries, other affiliated entities, and associated entities for the purposes described in this Privacy Policy, which are required to treat the information in accordance with this Privacy Policy.

Aggregate Information: We may share aggregate Data, such as demographics and Website usage statistics, with advertisers, sponsors, or other organizations. When this type of Data is shared, the other parties do not have access to your Personal Data.

Business Transfers: In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your Personal Data is one of the business assets transferred, all Personal Data that has been collected and saved may be one of the business assets we transfer, in which case we will require the recipient to use such information in accordance with this Privacy Policy.

Administrative or Legal Process: Your Data may be transferred as we believe necessary: (i) under applicable law; (ii) to enforce applicable terms and conditions; (iii) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment and (vi) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence;

Finally, your Data may be shared pursuant to your explicit approval prior to the disclosure.

4. Consent
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason (for example, for marketing purposes) we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information by contacting us at hello@thepeachtruck.com or mailing us at: 


The Peach Truck 
707 Main St. #112 Nashville Tennessee US 37206

 

5. Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

6. Security

This Website incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy, and privacy of the Data that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse, and alteration. Your Personal Data is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.

Nonetheless, it is common knowledge that transmission of information via the Internet is not wholly secure, and we cannot guarantee the security of your Personal Data, or any other information, transmitted to or through any of our Service(s). Any transmission of Personal Data, or other information, is at your own risk. By using our Service(s), you acknowledge and accept these risks. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us or that are otherwise provided to us and we cannot be responsible for the theft, destruction, or inadvertent disclosure of information. It is your responsibility to safeguard any passwords, ID numbers, or other special access features associated with your use of the Service(s). Any transmission of information is at your own risk. By using our Service(s), you acknowledge and accept these risks.

If you have any questions about security on our Services, or if you become aware of any unauthorized use of an account, loss of your account credentials, or suspect a security breach, notify us immediately via e-mail at hello@thepeachtruck.com. If our security system is breached, we will notify you of the breach only if and to the extent required under applicable law.

7.        Data Retention

Unless otherwise described or requested by you, we will retain your Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

 

8. Shopify

 

Our online store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase, Shopify stores your credit card data, which is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.  PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. We cannot control the privacy practices of Shopify or any other third party, however, and you should review the privacy practices of such companies prior to providing your Personal Data.


Shopify’s Terms of Service (https://www.shopify.com/legal/terms)

Privacy Statement (https://www.shopify.com/legal/privacy).

 

 

9.      Your California Privacy Rights

A California privacy law that went into effect on January 1, 2005, allowing California residents to obtain specific information about a business’s privacy practices if it shares information with other companies for those companies’ direct marketing purposes. As explained in this Privacy Policy, whenever you agree to let us collect Personal Data about you, we will always provide you with an option to prevent this information from being shared for non-administrative purposes with third parties. You can exercise this option at any time by following the steps outlined above.

If you are a California resident and you would like to make such a request, please send an email to hello@thepeachtruck.com or write to us at CA Privacy Rights, P.O. Box 60006 Nashville, Tennessee, 37206, ATTN: Privacy Policy.

10.      Your Acceptance Of The Privacy Policy And Notification Of Changes To The Policy

By using this Website, you signify your agreement to the terms of our Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your Personal Data, we will post a notice on our Website and / or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the new privacy policy, if you do not respond to our e-mail within thirty (30) days or continue to use the Website thirty (30) days after a notice is posted. Please note that you should always update your Personal Data to provide us with a current email address.

11.      Questions About This Privacy Policy

If you have any questions about this Privacy Policy or the privacy practices of this Website, please email hello@thepeachtruck.com or mail The Peach Truck, PO Box 60425 Nashville, TN 37206, ATTN: Website Privacy Policy.