Most likely, you’ve heard the story of the Ant and the Grasshopper. The ants work hard all summer preparing for the winter, while the grasshopper sings and plays. When winter comes, the ants are prepared, but the grasshopper starves.
Focusing on peaches as a company is a lot like this. We work tirelessly on our business when it is cold and blustery outside and the trees are bare and void of fruit. Planning, meeting, greeting, hiring, training, constantly watching the weather, making schedules, logistics, strategy, and too many other things to mention. … all of this while there are still no peaches.