Most likely, you’ve heard the story of the Ant and the Grasshopper. The ants work hard all summer preparing for the winter, while the grasshopper sings and plays. When winter comes, the ants are prepared, but the grasshopper starves.
Focusing on peaches as a company is a lot like this. We work tirelessly on our business when it is cold and blustery outside and the trees are bare and void of fruit. Planning, meeting, greeting, hiring, training, constantly watching the weather, making schedules, logistics, strategy, and too many other things to mention. … all of this while there are still no peaches.
It takes a VERY dedicated team many months of incredibly hard work, focus, purpose, and vision to toil while we have no physical proof that all of our efforts will be worth it.
Then it happens in the blink of an eye….the peaches finally arrive. Peach season begins and we get to bite into that first sweet orb of the season.
But THE best part is watching you, our amazing friends enjoy the literal fruit of that labor. We never tire of the smiles, the stories, and the connections you share with something so wholesome and wonderful.
Thank you for your support. We are honored to be a part of your journey.
-Rick Haley, Freestone Tour Director